A perhaps failed attempt to paint a new pair of shoes, made me consider how we can have better experiences when launching a product/project/service. I bought these shoes in Brazil. They didn’t have the color I wanted, and I thought it was a good idea to buy the white one and make it into a painting project. First, I imagined drawing a bunch of flowers on each of them. Then, I started thinking that it would be too difficult and got a new idea to paint the sun on one shoe and the moon on the other. I went to the arts and crafts store and bought fabric ink as per an artist friend’s advice. They only had one option, a box with blue, red, yellow and black colors, and I bought it. On my way home I realized that I needed white to draw the moon. Instead of having to wait until I found another store that had it, or ordering it online and having to wait for shipment, I decided to change the original plan a bit. I kept the idea to paint the sun on one shoe, and decided to draw a flower on the other.