I’ve been hearing about the importance of building one’s email list for at least fifteen years. I did build a list while running WomenandBiz.com, but I didn’t put much effort into it. I didn’t offer anything for free, except for great content and a subscription to an email that had a summary of articles and links, when a new issue of the site was posted. On occasion I sent an email about an event I was hosting, that I thought was relevant to my subscribers, and when I launched my book, I sent an email to let them know about it, it was a big accomplishment after all.
Here are the annoying things I’ve experienced throughout all these years, which makes me resist building a list again, or sending emails all together. And PLEASE, if you have the habit of doing any of these things, stop, and see if they are truly helping your business:
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